Film Poster

Each member of the group had to create and come up with a design and idea for a film poster to go along side out film trailer after which we had to deiced on the one which we were going to use for our film campaign. we took a look at each poster produced and we made a preliminary decision after which we had a group of 10 15 year olds look and analysis our posters and then tell us which film they would see based on the poster and it was a close call between Abbies poster and Danielle's in the end we decided to use
Danielle's poster but Kevin had researched billing blocks and followed the correct structure so we just imported the billing block layer from kevins photoshop file into Danielle's photoshop file.

Magazine Cover

the same as with the poster each member of our group had to come up with and manufacture a design for a magazine cover on which our film was the featured story again we used the same process of selection as we did with the film poster by having a team discussion and selecting a preliminary cover we liked and then opening it up to the same 10 students that picked the poster following the same criteria one the ground of if you seen this magazine cover which would most make you want to see the film again it was out of Abbie's and Danielle's and this time the decision was make to use Abbie's.

New Campaign Into Romantic Films

Iv decided to do some more research into films and there campaigns as I feel our trailer is heading more in the direction of a Romantic film more than a Romantic Comedy so I have chosen Dear John because it’s a Romantic film which is close to our target audience but this is at the top end of out target audience bracket as it is aimed at adults and older teens where ad our initial research aimed at teens.

The trailers show so many different emotions that they both feel though the film sadness, happiness, hope, LOVE, anger, pressure and then hate break having to say goodbye. The trailer leaves it open at the end do they get together after he comes back from war or dose she find someone else, she says right at the end of the trailer a lot can happen if 12 months but tonight your hear with me. Dose she me that in 12 months you could have found someone else so lets just enjoy to night or in 12 months I may have found someone else or in 12 months you may be dead or dose she mean the last 12 months have been so hard but finally you are hear with me together at last it makes you think and drives you to want to see the film. In the trailer there are lots of two shots and shot reverse shot between them both the two shots show there unity through the good times and bad also to show there loving relationship.

This poster shows a couple how are very much so in love from the body language we can see that he wants to protect and love her and we see that she feels safe and protected in his arm, but from the background we see they feel isolated almost different and this makes there relationship stronger its just him and her. By having them on the beach in the grass it shows use how natural they are together and being with one another is just seconded nature. In the poster there is no harsh colours the only thing that stands out massively is the white title on his navy blue jacket. The billing block on the poster is really big but in a pail yellow so it dosen’t really stand out that much the plug is telling the view what the story is going to be like its says ‘from Nicholas Sparks, best-selling author of The Notebook’ so that anyone who has seen the Notebook and like it will look at this poster and say to themselves that must be good because I like The Notebook. Also it has a question for a tagline which makes you think about what the movie could be about especial as the title of the film is Dear John.

This magazine cover focuses on Channing Tatum and his apple to women the plug line is the ‘All-American Action Hero’. The image is a mid-shot and the have followed an American colour scheme with the red and blue writing with the white background. He shows good positive and confident body language in this photo also his costume presents a strong character as well because it’s a military uniform.

Team Meeting

As a team we have decided to change the plot of our trailer, we our now having Kevin playing the geek and Saroj playing the popular person this decision came from our first photo shoot and research into the film market. We found that there are only a handful of film that have the boy playing the geek and the girl playing the popular person and we decided it would be better for our film if we did it this way. This means that our plot changes slightly and that the names of our characters have now changed, Kevin is now going to be playing Timothy Smith and Saroj is still going to be playing Kate Devine. Also in this meeting we talked about filming times and schedules me and Kevin went and booked the arts technicians times we booked the cameras out and we booked a space on location to go and film a science experiment all to come together and film on the 5^th October.

First Magazine Cover Draft

First Magazine Cover Draft

I chose to use a pink background on my magazine cover because I am targeting my magazine cover at young females with our target audience age bracket, further more this is why I chose a pink masthead and a vibrant red to do the title of my film also I tried to create branding across my film poster and magazine cover by using the same font and colour. I followed the conventions of good magazine covers by having a left-hand third with information following the central image and story also I had the masthead at the top. Also in this image we are trying to portray that Saroj is the geek and Kevin is the popular kid through our use of costume and props by having Saroj carrying books and Kevin just standing there in his leather jacket waiting for the world to come to him. Form this in our team meeting we have decided to make Kevin into the geek and Saroj the popular kid. To do this we will change there costum and props. We have decided to do this after looking at the current market and that there is hardly any films showing the boy to be the geek and the girl to be the popular person. Finally I think I need to put more feature into my magazine and make it more attractive to our target audience I will do this by putting more stories in the left-hand third and by putting a few images of different stories which will also feature in my magazine.

First Draft Poster

First Draft Poster



This draft film poster is very basic and it just uses a few conventions of a film poster like a small billing block a date and a big title. I decided to use a plane white background with a symbolic heart which has no defined edges to make the poster look more romantic and dreamlike I also used the same colour and font for the masthead to create branding for our film. I used a similar image to the magazine cover to keep the branded and also to show that Saroj is the geek and Kevin the popular figure. The names of the staring actors are at the top of the page in a different font and colour so they stand out and are noticeable but with out taking over the cover and drawing your eyes to far away from the central image and masthead. Also I need to change the billing block and create my own logos because of copy-write laws.

First Images

We went to our school media suite to take our first images we wanted to go there because we have a green screen and we wanted to cut out the background and replace it with a better one or a solid colour.

When we got to the media suite and started taking our images we quickly learnt that taking and image on a green screen isn’t as easy as it looks. We quickly learnt about white balance as you can see from the photo above Kevin’s jacket is very yellow and so is the green also they were standing to close to the green screen creating shadow on the green screen whit in post production would have been a nightmare to colour replace.

Using our newly learnt skills we took the image above and found that using artificial light then changing the white balance and then playing with the exposure gave us the best image from this shot.

I then imported the image into Photoshop and started manipulating it using the colour replace tool and selecting all the different shades of green a got rid of the background then using the burn brush really finely I went in and put colour back into Kevin’s face.

After cutting out the background on the image I created a new Photoshop session and created the background above a used a big fades brush with a nice pink and free hand drew this heart.

Furthermore I placed the image that I cut out and manipulate earlier into the heart background the I created a title and used the texts effects on the layer to get the fine black border on the lettering the I used another text layer to put the leading characters names at the top of the poster, again a text layer to create the coming soon banner and the effects on that layer again to create the black border. Just a for my first draft I used logos of already established companies to make up my billing block.