Market Analysis and Research Female's

After our group of five males aged 15 we took a group of five females aged 15 and asked them the same questions and recorded there answers which we have collated into the following graphs.

The Girls again like the Harry Potter trailer and The Killers trailer.

the girls picked out the reds the same as the boys but also the pinks.
The girls found the Killers (romcom) and The Proposal (romcom) the most appealing film posters.
With magazine covers they said that red was the colour that stood out the most in the magazine covers but also they said the blue's, pinks and blacks stood out because they were the contrasting colours to the background
The girls like the Twilight saga posters and the Harry Potter posters the most.
Finally the girls said that the magazine cover they liked the most was the Entertainment Weekly cover which featured two characters from New Moon (part of the twilight saga)

Market Analysis and Research Male's

we took a group of 5 males and did a questionnaire/group interview with them we showed them trailers film posters and film on the covers of magazines. This is what we found.out of the five males aged 15 two liked the trailer for the new Harry Potter (Fantasy) two like the trailer for Killers (Romcom) and one liked the trailer for The Lovely Bones (Horror)
We then shoed the film posters for Killers, Eclipse and The Proposal and asked then which colour's stood out the most and we found that the males were attracted to the red in the images.
the said the image/poster they liked the most was the killers because it had guns in it and they like the central image.
Then we moved onto magazine covers and they said that they liked the total film magazine cover the most which had a picture of Megan Fox in Jennifer's body.
Again we asked them what colour's stood out the most on the magazine covers and as the graph shows they were in favor for the blues and greens.
we asked them what cover they liked the most and they said the Total Film cover (Megan Fox) and Entertainment weekly because of the big bold image of Jonhhy Depp.

Questionaire

This is the questionaire i made for my group to use to do our audience reasearch

Media Questionnaire

Name;
Age;
Gender:
Favourite Film;
Cinema Attendance; Less than once every once a
Once a month two weeks week

Magazine Cover’s

Which central image is most appealing to you?



Which colours stand out the most to you?



Which covers has the best font and readability?



Which magazine would you buy or do buy?



Which magazine cover is your personal preference?

Poster’s

What is the film that is most appealing to you?



What attracts you to this poster?



Where have you seen these poster’s?



Have you ever bought a film poster?



What colours stand out the most to you?



Do you recall any taglines from any film posters?



What image is the most appealing to you?

Trailer’s

Film;
Response;




Would that make you want and go and see the film?



What genre is the film?



When is the film released?



Have you seen a good trailer that has stuck in your mind? What was it?

The Proposal, Romantic Comedy 3rd Campaign

The magazine cover for The Proposal is very much for the female audience that the romantic comedies attract. There is only a small bit about the film in a short plug. The cover is very simple with just that one main image which the magazine are relying on to make people read on/ buy the magazine.

The poster is very simple and effective the white background with the black and red writing also the black costume that the actor’s are wearing is really contrasting with the white background. The poster tell use a lot it shows that Sandra Bullocks character is very dominating and powerful. We can see this from the uneasy look on Ryan Reynolds face we get the feeling he is backed into the corner also she is presenting the ring to him not the other way round. She looks very business like about it as well. We can tell it’s a comedy from the plug ‘HERE COMES THE BRIDE’ and her presenting the ring, the very fact she has a ring tells use it’s a romance as well.

The trailer sets the scene for the movie we see that the locations central New York in a highflying business. The way that the trailer presents the information to the audience in a chat instant message format displays further the business feel. The trailer has funny bits in it with and adult sense of humour so it shows the target audience for young adults also by having them getting married and kissing it show it is a romance as well as a comedy.

Juno, Teen Comedy 2nd Campaign

The magazine cover is very simple not a lot of colour just the Juno orange in the title of the movie and the Juno orange scarf that Ellen Page is wearing. The Juno orange crates the brand. The central image of Ellen Page shows that the target audience is teenagers, the bottom half of the image has an innocents and immaturity about it with the dirty converse and the untied laces. Then the top half of the image show a mature young lady, this relates to how see changes during the film and show that see has been forced to grow up fast, so fast that her feet are still trying to catch up.

The poster is eye catching a the orange and white colour scheme strengthens the Juno Brand just like the font by using the same font and colours it is recognisable throughout the advertising campaign. The image shows a pregnant teen and a geeky looking boy. This is hitting its target audience of teens and telling use part of the film.

The trailer light the posters sticks to the strong and dominating colour scheme of the orange and white, its powerful and eye catching. They really show they understand there target audience of teenagers because they cover all of there teen problems in the trailer, the feeling of being isolated, love, sex, school and social politics of being a teenager and they take it one step further by making you see it from the eyes of the one everyone stairs at.

Knocked Up, Comedy 1st Campaign

The magazine cover looks quite rude with the plug ‘Angmoh Lian + Fat dude = The Rudest Movie of the year, Knocked Up’ is aimed at the higher end of there target audience. The image is targeting men with Angmoh Lian on the chair with her high heels on showing alto of leg and with a very suggestible look on her face.

The poster is very basic and effective again using the same colour scheme of red for the title contributes to the creation of the brand. The plug of ‘WHAT IF THIS GUY GOT YOU PREGNANT?” shows that the film is going to be a comedy its funny you can laugh at it you can see that the film is meant to be funny and laughed at you can tell from the central image that he doesn’t take him self seriously his cheeky little smile, unshaven with mess hair and a creased t-shirt shows his a bit of a ‘bum’.

The Knocked Up Trailer shows the progression of the story and of the two lives in the film it gives you big emotions, happy to serious to sad to eventually a happy ending. The trailer uses the colour scheme of red text on a white background throughout the trailer to feed information to the audience. They have used red and white because the red stands out from the white background and it is eye catching.