The magazine cover is very simple not a lot of colour just the Juno orange in the title of the movie and the Juno orange scarf that Ellen Page is wearing. The Juno orange crates the brand. The central image of Ellen Page shows that the target audience is teenagers, the bottom half of the image has an innocents and immaturity about it with the dirty converse and the untied laces. Then the top half of the image show a mature young lady, this relates to how see changes during the film and show that see has been forced to grow up fast, so fast that her feet are still trying to catch up.
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The poster is eye catching a the orange and white colour scheme strengthens the Juno Brand just like the font by using the same font and colours it is recognisable throughout the advertising campaign. The image shows a pregnant teen and a geeky looking boy. This is hitting its target audience of teens and telling use part of the film.
The trailer light the posters sticks to the strong and dominating colour scheme of the orange and white, its powerful and eye catching. They really show they understand there target audience of teenagers because they cover all of there teen problems in the trailer, the feeling of being isolated, love, sex, school and social politics of being a teenager and they take it one step further by making you see it from the eyes of the one everyone stairs at.
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