Monday, 16 August 2010

Knocked Up, Comedy 1st Campaign


The magazine cover looks quite rude with the plug ‘Angmoh Lian + Fat dude = The Rudest Movie of the year, Knocked Up’ is aimed at the higher end of there target audience. The image is targeting men with Angmoh Lian on the chair with her high heels on showing alto of leg and with a very suggestible look on her face.


The poster is very basic and effective again using the same colour scheme of red for the title contributes to the creation of the brand. The plug of ‘WHAT IF THIS GUY GOT YOU PREGNANT?” shows that the film is going to be a comedy its funny you can laugh at it you can see that the film is meant to be funny and laughed at you can tell from the central image that he doesn’t take him self seriously his cheeky little smile, unshaven with mess hair and a creased t-shirt shows his a bit of a ‘bum’.






The Knocked Up Trailer shows the progression of the story and of the two lives in the film it gives you big emotions, happy to serious to sad to eventually a happy ending. The trailer uses the colour scheme of red text on a white background throughout the trailer to feed information to the audience. They have used red and white because the red stands out from the white background and it is eye catching.

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